Tourism Marketing
Autori: Alexandru Nedelea (coord.), Liljana Elmazi, Vania Kuzdova Banabakova, Babu George
Derc Publishing House, USA, 2008
TOURISM MARKETING
CUPRINS
I. TOURISM MARKETING (Alexandru Nedelea)
II. INTERNAL MARKETING (Liljana Elmazi)
III. SEGMENTATION OF THE TOURIST MARKET (Vania Kuzdova Banabakova)
IV. PRODUCT POLICY IN TOURISM (Alexandru Nedelea, Babu George)
V. PRICING THE PRODUCT (Liljana Elmazi)
5.1. Pricing, Theory, Factors and Considerations
5.2. Pricing Methods and Strategies
VI. DISTRIBUTION POLICY IN TOURISM (Alexandru Nedelea, Babu P. George)
VII. PROMOTION POLICY IN THE TOURISM INDUSTRY (Alexandru Nedelea, Babu P. George)
VIII. CUSTOMER SATISFACTION, LOYALTY, AND VALUE AND PROFITABILITY IN TOURISM (Liljana Elmazi, Alexandru Nedelea)
Categorized in Carti
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